Are you ready for a lip stain that’s going to change the way you think about your gloss game? Good, let’s get started! Introducing theBalmjour from the brand you know and love, theBalm! theBalmJour’s unique formula of polymers (that’s a fancy word for how molecules bind together) allows the flexibility for it to start as a shine and end as a stain. This next generation of lip product starts as a gloss, delivers the pigment of a lipstick, has a soft, creamy texture and finishes as a stain. Finally, a formula with non-drying, staying power that moisturizes and delivers long-wearing high pigment that speaks to you in many different languages. Get ready to turn heads because this gloss is going to grab attention from around the world!